TIPS 3 Valuable Reasons to Transcribe Video
To transcribe video is a must! To comply with Web Content Accessibility Laws, all non-text content must have equivalent text content.
To Transcribe Web Video is a Must!
Video is fast becoming one of the most important content tools to convert web users into clients. If a picture is worth a thousand words and video is 30 pictures per second … well, do the math and you will see why creativity and cameras are fast becoming the savviest marketing tools around. But even so, don’t neglect yet another angle of marketing: transcribe video – transcribing those video clips! Here are three valuable reasons to transcribe video on your website today.
Transcribed Video Builds SEO
Increase your Web presence and accessibility.
Provide additional resources to your company, community, clients, and prospective clients. Transcribing web site video and audio content and posting the transcripts will increase your web presence and accessibility.
Increasing your relevant content with transcribed text improves your site by making it easier to find your site through search engines. Written text still trumps video for basic search-engine friendliness as search engines are not able to index the content of a video. So by providing a transcript using transcription, search engines can index based on the full context rather than a handful of provided keywords. And good SEO equals increased web site traffic. More traffic equals more clients.
Captions Broaden Viewership
Make yourself even more appealing.
While you may have heard that online reading is dead, in all actuality, it’s possibly in a healthier state than it’s ever been. While videos can be catchy or zany or amusing or informative, many people still enjoy reading an article to watching a video. However, this may also be changing making video the most important space for information. That means looking to transcribe web video is a MUST!
Often this is for practical reasons: you can’t always watch a video at work or in a public office. Or it might take too long to download. Or some people may not have the right technology to watch and listen online. It’s easy to assume that all web users have top-of-the-line computers, updated software and high-speed internet access, and while this may be true for many of your web visitors, there are still a percentage of visitors not equipped to view videos or have time to listen (or understand what is being said).
Even more practically, written content is easier to scan and easier to stop and start and navigate through than video. If you are presenting an instructional video, for example, the need for a transcript increases greatly as a transcript would allow viewers to preview the content, review the content, or even follow along during the presentation.
The Law Enables Accessibility
Web Content Accessibility laws require web site owners to make their sites accessible to ALL.
As the internet becomes increasingly important in our lives and as more information and services become available exclusively on the Web, it becomes more and more imperative to make websites equally accessible to all. Countless businesses exist primarily in cyberspace. We rely on the Web to make our lives easier – buy travel tickets; grocery shop; pay our bills; communicate with friends – all from the comfort of our personal computer. But unfortunately, many services available today on the internet are not available to all.
Web Content Accessibility laws require web site owners to make their sites accessible to ALL, and this law applies to internet services just as it does to bricks and mortar businesses. By default, video content is not accessible to users with disabilities. To comply with Web Content Accessibility Laws, all non-text content must have equivalent text content. So while some companies are busy constructing wheelchair ramps, virtual companies should be busy transcribing audio into text.
Three examples for accessibility legislation include the UK’s Disabilities Discrimination Act (1995), Section 508 in the USA, and the Disability Discrimination Act 1992 of Australia. These require that you must take reasonable steps to ensure that your web site is accessible to disabled users. The Acts actually mention “access to and use of means of communication” as something that must be provided equally. Similar laws exist inmany other parts of the world. Granted, you can’t transcribe everything, like wordless animation for example, but you certainly can transcribe web video that offers special promotions, industry information, or new products and services.